“We explored how typography can be a tool for expression and how our new typeface can go beyond letters on a screen. Instagram Sans is inspired by the design of our logo and the script letterforms from our wordmark. The letterforms in Instagram Sans Headline add a human touch, as well as a moment of ownership, joy and surprise.”
— Daniel S., Creative Director, Instagram from Meta
Instagram Sans, our new typeface, was rooted in our design foundation, representing our identity both in app and in marketing. We sought to make it distinct, legible and versatile. Created in collaboration with Colophon Foundry and several global type foundries, Instagram Sans is available in three styles: Regular, Headline and Condensed, which our community can use to create in Instagram Stories.
“Giving this tool to millions — if not billions — of people and seeing what they create with it is so amazing. Being able to create a typeface that can represent all of those different people in different ways is such a challenge, but a really rewarding one,” says Edd Harrington of Colophon.
The typeface draws on distinctive qualities of the Instagram wordmark and logo, which has softly rounded corners that place it somewhere between a circle and a square — a form we call the “squircle.” It also incorporates unexpected quirks that give it a human touch, like the design of the “Q,” “@” and use of sheared terminals.