Looking back on the process of creating our new brand design system, a few key lessons are clear:
Most importantly, making sure every step of the process was deeply rooted in our core strategy was absolutely necessary to developing a design system that could support such a large and complex brand. Without a unifying idea to hold it all together it would have been impossible to keep so many different projects pointed in the same direction.
It was also crucial that our connection between strategy and design be easy to communicate and understand. The “shared canvas” idea, which balances consistency and flexibility, can be executed in many ways, but is simple enough for any team or agency making work on behalf of Facebook to implement.
Tackling a project of this size requires a sense of openness and collaboration at all times. At every step, the input from our colleagues across the marketing and product teams was essential to understanding the spirit of the brand and the best way to bring it to life.
And lastly, a project like this is never truly complete. We’ll continue to learn from the way our teams and agency partners are using the system and will refine it to meet our needs as the brand continues to evolve.