How can social media promote greater safety, dignity, and authenticity, all while striving to create a place for expression and give people a voice? Much of the conversation around these questions has rightly focused on policy, algorithms, and operational aspects of global content moderation. Here, we’ll explore the emerging discipline of integrity design — and how we can fold it into our core product-making practice as builders of social media.
Even for people who've spent years at the intersection of design, technology and social issues — when it comes to addressing problems like misinformation, hate speech, bullying and harassment — there is no easy answer. The weight and gravity of this space loom large, complex dilemmas often sit at the heart of our work, and we know there is so much more to figure out. At the same time, we’ve learned valuable lessons and are establishing principles, patterns and playbooks that point a way forward.
In this piece — the first in a series from integrity designers across Facebook, Instagram, Messenger, WhatsApp, and Reality Labs — we’ll walk through concrete examples of how design can prevent misuse of our technologies, reduce integrity risk, and promote effective and fair enforcement. We hope to get constructive feedback on our work, spark new ideas to explore, and begin to build a larger community of practice around integrity design.