Words and written communications are the tip of the iceberg for content designers — so much work goes into the decisions that we make and the strategy beneath the work that we do. A lot of what content design does is also in partnership with our larger design community. We are part of the Design at Meta community, and that includes product designers, user experience (UX) researchers, sound designers, and design program managers. We partner with them, as well as product managers, engineers and data scientists to consider the entire product experience. The words are the end product, but so much of the work is in determining what we need to say to people and how to guide them through an experience–that takes collaboration.
In these collaborations, we take a systems-focused approach to the content experience and how it connects across the entire company and all of our products. We're thinking about our standards, where we need to remain consistent, and where we need to deviate from one app to another. Content designers are embedded in every product team across Meta—we work on Facebook, Messenger, Instagram, WhatsApp, Meta Quest, Portal and other technologies. Content designers are also embedded within teams working on integrity, social impact, privacy, business products, advertiser tools, as well as within Reality Labs, which is pioneering a lot of our work in the metaverse.
Although we're embedded across different teams and the type of work we do varies from product to product, one throughline is that we have to collaborate extremely well. One of the most important results of this collaboration–in regard to terminology and content standards–is excellent UX writing and our ability to communicate across the entire world. We work hard to drive alignment, create robust standards and be consistent so that people can understand how to navigate our products as part of an entire ecosystem.