Brand designers at Meta create the
strategic and conceptual foundations
for how our brands come to life. They
are both thinkers and makers, designing
world-class identity systems that are
expressed in products, communications,
experiences and an ever-expanding
range of surfaces, including the
metaverse. In every context, we aim
to build a connection between our
products and the people who use them.
“At Meta, brand design is understood to be an essential part of our success, not only for individual products and technologies, but for broad strategic objectives. We are in uncharted territory in terms of innovation and experimentation, and our audience is essentially the whole world. We design brands that are not just beautiful, but inclusive and accessible to people everywhere.”
Brand design is the creative intersection of strategy, product and marketing. We work cross functionally and collaborate with both internal and external partners to develop visual identity systems and brand elements, including logos, typography, color palettes, illustration, motion, iconography, photography and art direction. Brand designers also create the supporting guidance and structures that ensure our brands remain consistent, coherent and harmonious when used at scale.
At Meta, brand design teams work at the very edge of our discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist. Brand design at Meta has exceptional scope and impact, crafting brand systems for products used by billions of people around the world.
We are always looking for brilliant minds to join us. We have a commitment to grow our team with people who will pioneer technologies to bring people closer together at a global scale.